SalesMax Plus

Terms and Conditions

Molloy LLC

Effective Date: April 2026

1. Acceptance of Terms

These Terms and Conditions ("Terms") govern access to and use of the SalesMax Plus platform ("Platform"), including all features, tools, portals, and services made available through the Platform, operated by Molloy LLC ("Molloy," "we," "our," or "us").


The Platform includes, but is not limited to: sales call analytics and performance reporting powered by the Language of Commitment Framework; call recording access and playback; team and user management tools; AI-powered agents for missed call recovery and sales practice; coaching and training tools; third-party system integrations; and the Missed Opportunity Alert System, including its SMS text message alert service and associated web portal at my.salesmaxplus.com.


By accessing or using the Platform in any capacity, you ("User") agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Platform.

Access to the Platform is provided through a subscription agreement between Molloy and your employer or contracting organization (the "Customer"). These Terms apply to all Users authorized by a Customer, including customer administrators, managers, supervisors, and any other personnel granted access to the Platform.

2. Description of the Platform

SalesMax Plus is a sales performance and call intelligence platform that provides Customer organizations with tools to monitor, analyze, coach, and improve sales team effectiveness. All analytical, alerting, AI agent, coaching, and training capabilities within the Platform are built on and powered by the Language of Commitment Framework. The Platform’s core capabilities include:


2.1 Language of Commitment Framework

The Language of Commitment Framework is Molloy LLC proprietary sales methodology and analytical engine that powers every capability within the SalesMax Plus Platform. The Framework defines the language-based key performance indicators ("Language KPIs") used to analyze sales call content, score interactions, identify leading indicators of sales effectiveness, detect missed opportunity events, and guide coaching, training, and AI agent interactions.


The Language of Commitment Framework is the common foundation across all Platform features, including call scoring, analytics and reporting, missed opportunity detection and alerting, AI agent behavior, and coaching and training content. Users experience the Framework through every output the Platform generates.


The Language of Commitment Framework, including its methodology, KPI definitions, scoring logic, language pattern models, and all associated intellectual property, is the exclusive property of Molloy LLC. See Section 12 for intellectual property terms.


2.2 Sales Performance Analytics and Reporting

The Platform generates performance metrics, trend data, Language KPI scores, leading indicators, and summary reports based on call data analysis conducted through the Language of Commitment Framework. Authorized users may access analytics dashboards and reports relevant to their assigned role and location or organization. Reporting is provided in part through the Platform’s integration with Ribbi, Molloy’s reporting and analytics partner. Reporting data is intended to help Customer organizations identify coaching opportunities, monitor team performance, and track progress against Language KPI benchmarks.


2.3 Call Recording Access and Playback

The Platform provides authorized users with access to call recordings associated with their assigned store locations or organization, delivered through the Platform’s integration with Call Tracking Metrics. Call recordings are made available for the purpose of reviewing sales interactions, supporting coaching and quality assurance activities, and facilitating recovery actions in connection with missed opportunity alerts. Access to call recordings is role-based and limited to the scope of each user’s authorization within the Platform.


2.4 AI Agents — Missed Call and Practice

The Platform includes AI-powered agents designed to support sales recovery and skills development. All agents operate within the Language of Commitment Framework and apply the same Language KPI standards used across the rest of the Platform.

  • Missed Call Agent: An AI agent that engages with prospects or customers associated with missed opportunity events to support recovery outreach. The Missed Call Agent operates through the Platform’s integration with GoHighLevel.
  • Practice Agent: An AI agent that enables sales team members to practice sales conversations and receive feedback based on Language KPI performance. The Practice Agent provides a structured environment for skills development aligned with the Language of Commitment Framework.

AI agent interactions are automated and generated by artificial intelligence. Outputs produced by the agents, including conversation responses and feedback, are based on the Language of Commitment Framework and are intended to support, not replace, human judgment. Users and Customer organizations are responsible for reviewing and appropriately applying AI agent outputs in their business context.


2.5 Coaching and Training

The Platform provides coaching and training tools that apply the Language of Commitment Framework to help sales teams develop the language skills and patterns associated with effective sales conversations. Coaching and training content, assessments, and feedback within the Platform are aligned with Language KPI standards and are intended to complement the analytics, reporting, and AI agent capabilities of the Platform.


2.6 Team and User Management

Customer administrators are provided with tools to manage user accounts, assign roles and permissions, configure location and organizational settings, and control access to Platform features within their organization. Role assignments within the Platform determine each user’s level of access to call data, recordings, alerts, analytics, AI agents, coaching tools, and reporting.


2.7 Missed Opportunity Alert System

The Platform detects missed sales opportunity events based on Language KPI gap analysis of call data and generates automated alerts for designated Alert Managers and Alert Supervisors. Alerts are delivered through the Platform and, where enabled, via SMS text message to enrolled users through the Platform’s integration with Twilio. The Missed Opportunity Alert System and its SMS service are governed by the additional terms in Section 8 of this document.


2.8 Third-Party Integrations

The Platform currently integrates with the following third-party systems to enable its core capabilities:

  • Call Tracking Metrics — call management and call recording access.
  • Ribbi — reporting and analytics delivery.
  • GoHighLevel — AI agent functionality, including the Missed Call Agent.
  • Twilio — SMS text message delivery for the Missed Opportunity Alert System.

The availability and performance of these integrations depend in part on the respective third-party systems and their terms of service. Molloy is not responsible for the availability, accuracy, or performance of third-party systems or data transmitted through those integrations. Additional integrations may be made available, and existing integrations may be modified or discontinued, as the Platform develops. Molloy will make reasonable efforts to notify affected Customers of material changes to available integrations.

3. Eligibility and Authorized Use

The Platform is available only to individuals who have been authorized by a Customer through a valid SalesMax Plus subscription. Access is not available to the general public. By using the Platform, you represent and warrant that:

  • You are at least 18 years of age.
  • You have been authorized by your employer or contracting organization to access the Platform in connection with your professional role.
  • All information you provide in connection with your account is accurate and current.
  • You will use the Platform only for its intended business purposes as described in these Terms.
  • You will not share your login credentials or permit any other person to access the Platform using your account.
  • You will notify your SalesMax Plus administrator immediately if you become aware of any unauthorized access to your account.
4. User Roles and Access

Access to Platform features is controlled by role assignments managed by the Customer’s administrator. Different roles carry different levels of access to call data, call recordings, analytics, AI agent functions, coaching and training tools, alert management, and team management capabilities. Users may only access features and data within the scope of their assigned role.


Role assignments are the responsibility of the Customer administrator. Molloy is not responsible for incorrect or unauthorized role assignments made within a Customer’s SalesMax Plus account. Users who believe their access level is incorrect should contact their Customer administrator.


Molloy reserves the right to modify, restrict, or expand the features associated with any role at any time as part of Platform updates and improvements.

5. Call Recordings

Call recordings accessible through the Platform are confidential business information belonging to the Customer organization. Call recordings are stored and managed by Call Tracking Metrics, a third-party provider, under their own terms of service and data retention policies. Molloy LLC does not store call audio files directly and does not control Call Tracking Metrics’ data retention or purging schedule.


By accessing call recordings through the Platform, you agree to the following:

  • You will access and use call recordings only within the scope of your authorized role and for legitimate business purposes, including performance review, coaching, quality assurance, AI agent context, and missed opportunity recovery.
  • You will not download, copy, reproduce, distribute, transmit, or share call recordings outside of the Platform or outside of your authorized business context without explicit authorization from your Customer administrator and, where required, in compliance with applicable law.
  • You acknowledge that call recording practices and consent requirements may be governed by applicable federal and state laws. Compliance with applicable recording consent laws is the responsibility of the Customer organization.
  • Molloy is not responsible for the content of call recordings, for any legal obligations arising from the recording of calls by the Customer organization, or for the availability, retention, or purging of call recordings by Call Tracking Metrics.
  • Upon termination of a Customer’s subscription, Molloy’s access to call recordings through the Platform integration will cease. Any continued access to recordings held by Call Tracking Metrics is governed solely by the Customer’s direct relationship with Call Tracking Metrics.
6. Analytics, Reporting, and Language KPI Data

Sales performance analytics, Language KPI scores, leading indicators, and reporting data generated by the Platform are derived from call data and activity records belonging to the Customer organization, analyzed through the Language of Commitment Framework. This data is made available to authorized users for the purpose of managing and improving sales performance within their organization.


Users agree not to export, reproduce, or distribute Platform-generated reports, analytics data, Language KPI scores, or leading indicator data for purposes outside of their authorized business use, or to share such data with parties outside of their organization without Customer authorization.


Molloy retains the right to use aggregated, anonymized data derived from Platform usage and Language KPI analysis for the purposes of service improvement, product development, methodology refinement, and benchmarking, provided that such use does not identify any individual user or Customer organization.

7. AI Agents — Use and Limitations

The Platform’s AI agents, including the Missed Call Agent and the Practice Agent, are automated tools powered by artificial intelligence and the Language of Commitment Framework. By using the AI agent features of the Platform, you acknowledge and agree to the following:

  • AI agent outputs — including conversation responses, outreach communications, and coaching feedback — are generated automatically and may not always be accurate, appropriate, or complete. Users and Customer organizations are responsible for reviewing AI agent outputs before acting on them.
  • The Missed Call Agent may initiate outreach to prospects or customers on behalf of the Customer organization. The Customer is responsible for ensuring that such outreach complies with all applicable laws and regulations, including those governing automated communications and customer contact.
  • The Practice Agent is intended as a training and skills development tool. Feedback provided by the Practice Agent is based on Language KPI analysis and should be used as a developmental guide, not as a definitive performance evaluation.
  • Molloy is not liable for outcomes resulting from Customer or user reliance on AI agent outputs without appropriate human review.

Molloy reserves the right to update, retrain, or modify the behavior of AI agents as the Platform develops. Material changes to agent behavior will be communicated to affected Customers where reasonably practicable.

8. Missed Opportunity Alert System and SMS Alert Service

8.1 How Alerts Are Generated

Missed opportunity alerts are generated when the Language of Commitment Framework identifies Language KPI gaps in a call that indicate a sales opportunity was not fully pursued. Alerts are delivered to designated Alert Managers and Alert Supervisors for the relevant store or organization through the Platform and, where enabled, via SMS text message through the Platform’s Twilio integration.


8.2 Enrollment in SMS Alerts

Enrollment is initiated by a customer administrator assigning the employee to an Alert Manager or Alert Supervisor role. Upon assignment, consent is set to inactive and no messages are sent. The next time the employee logs into SalesMax Plus, they are presented with a consent popup describing the alert service, message frequency, and opt-out instructions. The employee must actively agree before any alerts are sent. Consent is recorded with the employee’s user ID, confirmation method, and a UTC timestamp.


Upon confirmation, the system sends a single activation message prompting the employee to reply START. Alert delivery begins only after START is received. Every enrollment follows this same process regardless of prior history.


8.3 Nature of Alert Messages

Enrollment is initiated by a customer administrator assigning the employee to an Alert Manager or Alert Supervisor role. Upon assignment, consent is set to inactive and no messages are sent.


For first-time enrollments, the next time the employee logs into SalesMax Plus they are presented with a consent popup describing the alert service, message frequency, and opt-out instructions. The employee must actively agree before any alerts are sent. Consent is recorded with the employee's user ID, confirmation method, and a UTC timestamp. Alert delivery begins immediately upon confirmation.


For employees who previously opted out by replying STOP and have been re-assigned to an alert role, a different consent popup is displayed on next login informing the employee that because they previously replied STOP, their mobile carrier requires them to text START to the SalesMax Plus alert number to reactivate delivery. This is a carrier requirement to lift the suppression applied when they replied STOP — not an additional consent step. The employee confirms consent via the popup and then texts START to complete reactivation. Alert delivery resumes only after both steps are completed.


8.4 Message and Data Rates

Standard message and data rates from your mobile carrier may apply. Molloy is not responsible for any charges imposed by your mobile carrier.


8.5 Opting Out — STOP

You may opt out of receiving SMS alerts at any time by replying STOP to any alert message. Message delivery will cease immediately at the carrier level. A STOP reply is a full reset. The alert role is removed and consent is revoked and administrator is informed.


8.6 Resuming Alerts — START

To resume alerts after replying STOP, To resume alerts, the complete enrollment cycle must be repeated: (1) administrator assigns role, (2) employee confirms via in-app popup, (3) system sends activation text, (4) employee replies START to lift carrier suppression and activate delivery.


8.7 SMS Keywords

  • STOP — Unsubscribe from SMS alerts immediately.
  • START — Required only as part of re-enrollment after a previous STOP reply. Lifts the carrier-level suppression applied when the employee texted STOP. Not required for first-time enrollments and not a standalone re-subscription method.
  • HELP — Receive support contact information.

8.8 Alert Portal Access

Alert recipients may access the Missed Opportunity Alert management portal at my.salesmaxplus.com. Access requires valid SalesMax Plus login credentials. Users arriving via an alert message who are not currently logged in will be directed to the login page before being routed to the Alert Management page.

9. Customer Administrator Responsibilities

The Customer’s SalesMax Plus administrator is responsible for the configuration and management of the Customer’s Platform account, including:

  • Creating and managing user accounts and ensuring that only authorized individuals are granted access to the Platform.
  • Assigning roles and permissions accurately and in accordance with each employee’s actual responsibilities.
  • Obtaining employee consent prior to enrolling any employee in the SMS alert service and accurately confirming that consent within the Platform.
  • Maintaining accurate mobile phone numbers for users enrolled in the SMS alert service.
  • Overseeing the use of AI agent features, including ensuring that Missed Call Agent outreach activity complies with applicable law.
  • Configuring and managing any third-party integrations connected to the Customer’s SalesMax Plus account.
  • Promptly removing access for employees who are no longer authorized to use the Platform.
  • Communicating these Terms to authorized users within their organization.
  • Ensuring that the Customer organization’s use of the Platform, including call recording practices and AI agent outreach, complies with all applicable laws and regulations.

Molloy relies on the accuracy of the administrator’s actions within the Platform. The Customer bears responsibility for the proper administration of its SalesMax Plus account and for ensuring that user access and AI agent activity are appropriate and authorized at all times.

10. Billing and Subscription

Access to the SalesMax Plus Platform is provided pursuant to a subscription agreement between Molloy and the Customer organization. Billing, pricing, subscription terms, and payment obligations are governed by that agreement and are not administered through the Platform by individual users. Users with questions about their organization’s subscription should contact their Customer administrator or Molloy at support@molloyllc.com.

11. Acceptable Use

You agree to use the Platform only for its intended business purposes and in compliance with all applicable laws and regulations. You agree that you will not:

  • Access or attempt to access any account, data, recording, or feature within the Platform that you are not authorized to access.
  • Attempt to reverse-engineer, decompile, disassemble, or otherwise derive the source code, methodology, scoring logic, or AI model behavior underlying the Platform or the Language of Commitment Framework.
  • Reproduce, distribute, or disclose the Language of Commitment Framework’s KPI definitions, scoring methodology, AI agent logic, or analytical outputs for any purpose outside of your authorized use of the Platform.
  • Use the Platform’s AI agents or any other feature to engage in communications or activities that violate applicable law, including laws governing automated outreach and customer contact.
  • Interfere with or disrupt the operation of the Platform, its integrations, or its underlying infrastructure.
  • Use automated tools, bots, or scripts to access or interact with the Platform without Molloy’s prior written consent.
  • Reproduce, distribute, resell, or sublicense access to the Platform or any of its content, data, methodology, or AI outputs without authorization.

Molloy reserves the right to investigate suspected violations and to suspend or terminate access to the Platform for any user found to be in violation.

12. Intellectual Property

The SalesMax Plus Platform and all associated technology, software, design, features, content, and trademarks are the property of Molloy LLC and are protected by applicable intellectual property laws.


The Language of Commitment Framework — including its proprietary sales methodology, KPI definitions, language pattern analysis, scoring logic, leading indicator models, AI agent behavior and training, coaching and training content, and all derivative analytical outputs — is the exclusive intellectual property of Molloy LLC. No User or Customer organization acquires any ownership interest in the Framework, its methodology, its AI models, or its outputs by virtue of using the Platform or receiving Platform-generated reports, analytics, agent interactions, or training content.


You are granted a limited, non-exclusive, non-transferable, revocable right to access and use the Platform solely for the business purposes described in these Terms and solely during the period in which you are an authorized User under a valid Customer subscription.


Call recordings, sales data, and Customer-specific information accessible through the Platform remain the property of the Customer organization. Molloy’s right to access and process such data is limited to what is necessary to operate and improve the Platform as described in the Privacy Policy.

13. Third-Party Services and Integrations

The Platform operates in connection with the following third-party service providers, each of which is subject to its own terms of service and privacy policies:

  • Call Tracking Metrics — provides call management and call recording infrastructure.
  • Ribbi — provides reporting and analytics delivery.
  • GoHighLevel — provides the infrastructure supporting the Platform’s AI agent capabilities.
  • Twilio — provides SMS text message delivery for the Missed Opportunity Alert System.

Molloy is not responsible for the performance, availability, accuracy, or data practices of these third-party providers. Your use of Platform features that rely on these integrations is subject to those providers’ applicable terms and policies in addition to these Terms. Molloy does not control and is not liable for any changes, outages, or data handling practices of third-party providers that affect your experience with the Platform.

14. Privacy and Data

Your use of the Platform is governed by Molloy’s Privacy Policy, available at my.salesmaxplus.com/privacy_policy.php. The Privacy Policy describes how Molloy collects, uses, stores, and protects personal information in connection with the Platform and is incorporated into these Terms by reference. By using the Platform, you acknowledge that you have read and understood the Privacy Policy.


15. Disclaimers

THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. MOLLOY LLC MAKES NO WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE PLATFORM OR ITS FEATURES, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY OF LANGUAGE KPI ANALYSIS, AI AGENT OUTPUTS, REPORTING DATA, OR UNINTERRUPTED OR ERROR-FREE OPERATION.


Molloy does not warrant that SMS alerts will be delivered without delay or interruption. Delivery is subject to mobile carrier availability and network conditions outside of Molloy’s control.


Molloy does not warrant that AI agent outputs, including Missed Call Agent communications and Practice Agent feedback, are free from error or suitable for any particular purpose. AI-generated content requires human review before reliance.


Molloy does not warrant that the Platform’s Language KPI analysis, leading indicators, or reporting data are free from error or reflect a complete picture of a Customer organization’s sales activity.


Molloy does not warrant the continuous availability or accuracy of third-party integrations with Call Tracking Metrics, Ribbi, GoHighLevel, or Twilio, which are subject to the performance and policies of those providers.

16. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MOLLOY LLC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE PLATFORM, INCLUDING BUT NOT LIMITED TO LOST REVENUE, LOST SALES OPPORTUNITIES, MISSED ALERTS, INACCURATE ANALYTICS OR KPI SCORING, AI AGENT OUTPUTS, THIRD-PARTY INTEGRATION FAILURES, OR BUSINESS INTERRUPTION, EVEN IF MOLLOY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

In no event shall Molloy’s total liability to the Customer organization for all claims arising out of or related to the Platform exceed the amounts paid by that Customer to Molloy for the Platform in the three months preceding the event giving rise to the claim.

17. Indemnification

You agree to indemnify, defend, and hold harmless Molloy LLC and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: your use of the Platform in violation of these Terms; your violation of any applicable law or regulation, including laws governing call recording consent and automated customer outreach; any inaccurate representation made in connection with enrollment of users in the SMS alert service; unauthorized disclosure of Language of Commitment Framework methodology, KPI definitions, or AI agent outputs; or any unauthorized use of your account or the Platform’s AI agent features.

18. Suspension and Termination of Access

Molloy reserves the right to suspend or terminate any user’s access to the Platform at any time, with or without notice, if Molloy determines that the user has violated these Terms, the user’s authorization has been revoked by their Customer administrator, or continued access poses a risk to the security or integrity of the Platform or other users’ data.


A Customer administrator may remove any user’s access to the Platform at any time by modifying that user’s role or account status within the SalesMax Plus administrator tools. Upon removal, the user’s access to all Platform features will be revoked and, where applicable, SMS alert delivery will cease immediately.


18.1 Termination of Customer Subscription

Upon termination of a Customer’s subscription agreement with Molloy, all user access associated with that Customer will be suspended immediately. The specific terms governing data handling, export rights, and deletion timelines upon subscription termination are set forth in the Customer’s subscription agreement with Molloy.


18.2 SalesMax Plus Platform Data

SalesMax Plus platform data — including analytics, Language KPI scores, alert records, reporting history, user records, and consent logs — is retained within the Platform for the period specified in the Customer’s subscription agreement. Following termination, the Customer will have the opportunity to export their platform data during a transition period as defined in that agreement. After the transition period, platform data will be permanently deleted from SalesMax Plus systems.


18.3 Call Recording Data

Call recordings are stored and managed by Call Tracking Metrics, a third-party provider, not by Molloy LLC. Molloy’s access to call recordings through the Platform integration will cease upon subscription termination. Molloy has no obligation to export, transfer, or deliver call audio files to the Customer upon termination. The Customer’s access to recordings held by Call Tracking Metrics following termination of their SalesMax Plus subscription is governed solely by the Customer’s direct relationship with Call Tracking Metrics and that provider’s data retention policies.


18.4 Deletion of Platform Data

Following the transition period defined in the Customer’s subscription agreement, Molloy will permanently delete all Customer platform data from SalesMax Plus systems. Molloy has no obligation to retain Customer data beyond the transition period. Customers are responsible for exporting any data they wish to retain prior to the expiration of the transition period.


19. Modifications to the Platform and These Terms

Molloy reserves the right to modify, update, or discontinue any feature or aspect of the Platform at any time, including AI agent behavior, available integrations, and Language KPI definitions. Where changes are material, Molloy will make reasonable efforts to notify affected Customers in advance.


Molloy also reserves the right to modify these Terms at any time. Updated Terms will be posted at my.salesmaxplus.com/terms_conditions.php and the Effective Date will be updated. Your continued use of the Platform following the posting of updated Terms constitutes your acceptance of those changes.

20. Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law principles. Any dispute arising out of or related to these Terms or your use of the Platform shall be resolved exclusively in the state or federal courts located in Union City, New Jersey, and you consent to the personal jurisdiction of those courts.

21. General Provisions
  • Entire Agreement: These Terms, together with the Privacy Policy at my.salesmaxplus.com/privacy_policy.php and the subscription agreement between Molloy and the Customer organization, constitute the entire agreement between you and Molloy with respect to your use of the Platform.
  • Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.
  • Waiver: Molloy’s failure to enforce any provision of these Terms shall not constitute a waiver of its right to enforce that provision in the future.
  • Assignment: You may not assign your rights or obligations under these Terms without Molloy’s prior written consent. Molloy may assign its rights and obligations freely.
  • No Third-Party Beneficiaries: These Terms do not create any third-party beneficiary rights.
22. Contact Information

For questions about these Terms, the SalesMax Plus Platform, or your account, please contact:

Molloy LLC

Email: support@molloyllc.com

Website: my.salesmaxplus.com

These Terms and Conditions govern access to and use of the SalesMax Plus platform operated by Molloy LLC.

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